MARY KAY IS A PRESTIGE BRAND in the market place which means we competewith department stores brands like Clinique, Estee Lauder, Lancôme andMac. Brands sold in drugstores and Wal-Mart such as Maybeline andCover Girl and even Avon, are considered mass brands and are not whosemarket share for which we are competing.
In comparison to other prestige brands here is how we fared in unit salesthis past year:
1. Our TimeWise Firming Eye Cream outsold Clinique's Repair Eye CreamFOUR TO ONE. (It was considered the Number 1 Best Selling Brand.)
2. In prestige facial exfoliators, Microderm Abrasion outsold Clinique'sDay Rinse Off Scrub FOUR TO ONE.
3. Our Oil Free Eye Make-up Remover SOLD MORE UNITS than the top TENleading prestige brands COMBINED, which makes us the Number 1Selling Brand of Eye make-up remover in the country!
4. Our Ultimate Mascara outsold the top 3 prestige brands combined inunit sales. Ultimate mascara outsold Lancome's #1 best selling mascaraTHREE TO ONE.
5. Our eye shadow unit sales beat the #1 best selling eye shadow brandMAC 25 TO ONE
6. Our cream lipstick sales outsold the top three (3) prestige brand salescom- bined THREE TO ONE.
7. Our lip gloss outsold the top NINE prestige brand sales combined THREE TO ONE.
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